SEO 101: Keyword Research & Content Strategy

Search engine optimization doesn't have to be overwhelming. In this practical workshop, you'll learn how to think about SEO from your customers' perspective by understanding the words and phrases they already use when searching for businesses like yours. Using industry-standard keyword research tools, you'll discover how to create content that appears in search results and develop a realistic strategy you can maintain over time. Leave with a list of relevant keywords, a practical three-month content plan, and the confidence to improve your online visibility, no marketing degree required.