Discover how to build a loyal online following to support your project, business or cause. Learn to identify your target audience, create effective and compelling written content, and strengthen your voice to engage your followers and gain new members as well. Discuss how best to relate to your fans, be it content, length of copy, visuals or frequency of posts. Gain expert tips on how you can increase search engine optimization and successfully promote your posts, using traditional ads or new methods like hashtags. Review the importance of readability and develop a plan to reach your crowd no matter the device they use.